D2C ecommerce · Pakistan · 2025
DIVERSITY
A Shopify storefront for premium workspace equipment — custom theme, collection architecture and merchandising rebuilt around how people actually shop for a desk setup.
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- Client
- DIVERSITY
- Industry
- D2C ecommerce
- Market
- Pakistan
- Year
- 2025
The challenge
DIVERSITY sells everything that goes on and around a desk, across ten categories. A generic theme made the catalogue feel like a warehouse. The store needed to feel premium, help shoppers build a whole setup rather than buy one cable, and earn trust from first-time buyers paying online.
How we approached it
- 01Designed a custom Shopify theme with a dark, warm aesthetic that matches the product photography.
- 02Rebuilt the collection architecture around how people shop for a workspace — setup, cables, organisation, lighting, ergonomics.
- 03Put trust signals where buying decisions happen: reviews, a money-back guarantee and nationwide delivery.
- 04Added a WhatsApp support entry point, because that is how Pakistani shoppers prefer to ask questions before they buy.
What we delivered
- Custom Shopify theme
- Collection and navigation architecture
- Merchandising and product page design
- Trust and guarantee messaging
- WhatsApp support integration
- Ecommerce
- UI/UX
- Shopify
The outcome
- A premium storefront the brand can merchandise without a developer
- Catalogue structure that scales to new categories
Next case study
BIKKS Trading