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Digital Marketing

PPC Marketing

Most paid media fails for the same reason: nobody has decided what a conversion is worth. Without that, a campaign can look profitable on revenue and lose money on margin. We fix the measurement first, then build the campaigns on top of it.

Margin-aware

We work from your margin and average order value, not just last-click revenue, so the budget follows profit.

Creative is the biggest lever

On modern platforms, creative performance matters more than targeting. We build creative testing into the plan, not as an afterthought.

Retargeting done properly

Segmented by intent and recency rather than lumped into one audience, with frequency caps so you do not pay to annoy people.

What you get

  • Tracking and attribution setup you can trust
  • Campaign structure across search, social and retargeting
  • Creative testing plan with a defined winner criteria
  • Weekly optimisation and a monthly margin-level review

Proof, not promises

All case studies

If you’re wondering, we’re answering

Enough to generate statistically meaningful data inside the buying cycle. We will model the required spend before you commit, and tell you if it is not viable yet.

Search usually shows signal within two to three weeks. Social needs more creative testing cycles before it settles — typically six to eight weeks.

Yes. We audit structure, tracking and creative before changing anything, and document the reason for each change so nothing becomes a mystery.

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