Digital Marketing
On-page work is not glamorous, which is exactly why most sites still have room in it. Fixing what is already there — titles, headings, internal links, schema, speed — usually produces a bigger and faster ranking move than writing new content, and costs a fraction as much.
Titles, meta descriptions, heading hierarchy, alt text, canonicals, schema coverage, internal links and indexation — checked properly, not sampled.
Core Web Vitals treated as part of on-page work, since the template is the most common cause of a slow page.
A planned internal linking structure that moves authority to the pages that sell, instead of spreading it evenly across the whole site.
No. We rewrite the pages that matter commercially and fix the structural issues across the whole site. Rewriting everything dilutes the effort and often hurts.
On-page work is largely one-off, then maintained. We offer a quarterly sweep for new content and to catch regressions after releases.
Impressions and click-through rate for the pages we touched, then sessions and conversions. If CTR improves but conversions do not, the page is targeting the wrong search.
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