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Digital Marketing

SEM

Paid search is the easiest channel to waste money on and the easiest to get right if you treat it as a measurement problem rather than a bidding one. We start with what a conversion is worth, work backwards, and let the data tell us where to spend.

Value-based bidding

Conversion values passed back to the platform, so the algorithm optimises toward margin instead of volume.

Landing pages that match

Message match between ad and page is the cheapest conversion lift available. We build dedicated pages for the terms that convert.

Waste removed weekly

Search-term mining, negative keyword hygiene and geo and schedule pruning as a standing routine, not a quarterly clean-up.

What you get

  • Account restructure and conversion tracking setup
  • Ad copy and creative tested per campaign
  • Dedicated landing pages for priority search terms
  • Weekly optimisation with a clear spend-versus-revenue report

Proof, not promises

All case studies

If you’re wondering, we’re answering

Below roughly $1,000 per month there is not enough data to optimise properly and we will say so. If that is your budget, organic and conversion-rate work will usually earn more.

Yes where the data supports it, but not by default. They need clean conversion tracking and enough volume to control placement.

You do. Campaigns sit in your account under your billing, so there is no lock-in if you ever change agency.

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